Longchamp Social Media Playbook

As part of a PR class, my team of four created a strategic playbook for Longchamp. Our playbook outlines an integrated marketing approach to increase brand visibility and strengthen customer relationships. The playbook includes audience segmentation, brand analysis, social media strategies, and campaign recommendations. By conducting primary research, such as surveys, and analyzing secondary research, my team developed a cohesive PR strategy that showcases Longchamp’s luxury while engaging consumers across digital channels.

Skills Demonstrated:

• Audience Research
• Brand Communications
• Competitive Analysis
• Content Strategy
• Influencer Marketing