Lululemon; a New Media Strategy.

I developed this presentation in a group of four for a media buying class at Michigan State University. This project challenged me to conduct consumer research, analyze competitors, and develop a media strategy that can be used across four different media vehicles. This presentation illustrates my ability to conduct market research, justify budgets, and create a strategic recommendation that strengthens brand engagement.

Skills Demonstrated:

• Budget Allocation
• Consumer Research
• Competitive Analysis
• Marketing Analytics
• Presentation Design
• Strategic Communication