Wendy's; International Campaign

While on a study abroad program in Rome, I collaborated with my academic peers to develop an international marketing campaign for Wendy’s. The project goal was to create a localized strategy that aligned with Wendy’s brand identity and Italian consumer expectations. For this campaign, I conducted primary research, observing Italian locals, so I could better understand their cultural values and dinning preferences. With these insights, I was able to guide strategic decisions related to menu localization, brand alignment, and target audience segmentation.

Skills Demonstrated:

• Apply cross-cultural marketing principles.
• Collecting and analyzing consumer insights.
• Develop market entry strategy.
• Make strategic recommendations .